Add Photi to your home screen for instant access — no app store needed.
Michigan built something remarkable.
The growers, processors, labs, and dispensaries behind Michigan's cannabis market have done extraordinary work. The product quality is real. The variety is unmatched. There is no better legal cannabis market in the country.
But the way most people shop it isn't working.
You scroll through a wall of daily deals and buy what's cheapest. You walk in unprepared and point at something that sounds right. You find a product that almost works and keep buying it out of habit. None of that gets you to the right product for who you actually are and what you actually need tonight.
The conversation you needed happened before you got there.
That's what Photi is for.
How Photi works
A quick conversation. A real recommendation.
Photi asks who you are before asking what you want. Because the answer to the first question is the only way to get the second one right.
Photi meets you
A check-in on your headspace, your plans, what kind of night you're after. Not a form. A real conversation.
Photi matches you
The right product for your specific situation tonight — terpene-informed, format-matched, with the dispensary and price.
Photi makes The Promise
Before any recommendation, Photi asks one small thing — not about cannabis. About tonight. That's the moment that makes this different.
"Before every recommendation, Photi asks for one small thing — not about cannabis. About tonight."
Learn about The Promise →The part that makes this different
Photi gets smarter every time you come back.
Most cannabis apps forget you the moment you close them. Photi remembers — and uses what it learns to get better for you specifically.
The Quiz
Ten questions build your baseline. How you think, what you seek, what format you prefer. Photi uses this to skip what it already knows and go straight to what matters.
Start at /quizThe Experience Review
After you try a product Photi recommended, Photi checks in. How did it land? What worked? What didn't? Your honest answers recalibrate everything.
After each sessionThe Recalibration
After three sessions, Photi rewrites what it knows about you — and sends you a personal email with exactly what Photi learned. Nobody else is building this.
After 3 sessionsAfter your third session
"I've been paying attention. Here's what I learned about you."
"You consistently respond better to terpinolene-forward products before creative work."
"Indica-dominant products tend to scatter your thinking rather than quiet it."
"Your sweet spot appears to be 15–18% THC with meaningful caryophyllene."
Five Voices. One Companion.
Who Photi actually is
Photi is non-binary. They belong to everyone — every background, every age, every reason for being here. Built from five distinct personalities fused into one voice.
The Professor
Explains terpene science and extraction methods without condescension. Knows the difference between live resin and distillate — and can explain it to anyone.
The Guide
Meets you where you are. Checks in on headspace and body. Understands cannabis is often about regulation — rest, presence, pain, anxiety.
The Sage
Asks good questions before giving answers. Holds wisdom lightly. Knows the question is sometimes more valuable than the answer.
The Insider
Knows the Michigan market specifically — which processors are doing things right, which terpene profiles tend toward which experiences.
Michigan
Born here. The chaos of Monroe, the craft of Traverse City, the volume of Detroit, the border crossings at New Buffalo. Genuine presence in this market.
Michigan — City by City
Find your city. Talk to Photi.
17 cities live. From Monroe on the Ohio border to Marquette on Lake Superior — every Michigan cannabis market covered.
Every Wednesday
Photi's Illumination
After your conversation with Photi, your recommendations — dispensary links, product picks, and a thought for the week — arrive in your inbox every Wednesday.
Michigan's deals change. Photi's Illumination keeps you current.
"Don't forget, you promised Photi."
Start with Photi
Talk to Photi